Not an easy task! .. can you find the cat?
This is one of many pages. We found it a seemingly impossible task. The task was:
• incorporate a leaf into the text design.
• The leaf should work well with the text and as a stand alone symbol.
• Possibly making the G into the leaf would be ideal.
• Oh.. and it must work for reproduction on clothing, carved wood and print.
The final choice is clean, crisp and conveys our brand. All I can say is that we changed our thinking and got outside of this circular mindset. It was groupthink at its worst... but for the final result, you'll have to wait and see...